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Are Physician Rating Websites Credible: A Chat with Vitals.com
No matter how you feel about physician-rating sites, the numbers show that they are here to stay. Recent statistics confirm that 4 out of 5 Americans use the Web to look for health information online....
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How Your Practice Can Learn Community Relations from Big Business
Fortune 500 companies spend millions of dollars on community relations efforts each year. Not only do countless communities benefit from these efforts, but the participating companies receive an image...
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3 Reasons to Add Blogging to Your Practice Marketing Strategy
Blogs used to be almost exclusively written for personal reasons, but those days are long gone. A majority of companies and many small businesses now produce and maintain their own blogs, and it’s not...
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Practice Marketing Series: Making SEO Work for Your Medical Office
A 2012 study by Google found that 77% of patients search for their physician online prior to booking an appointment. This makes two things readily apparent. One, your practice needs a high-caliber...
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Q&A: Approaches to Practice Marketing with CareCloud Content Marketing...
Medical practices aren’t always looked to as beacons of marketing innovation – there’s often no time for promo because patients must always come first. Furthermore, stigma around marketing suggest...
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How to Create a Public Relations Strategy for Any Practice Size
In The Picture of Dorian Gray, Oscar Wilde wrote, “There is only one thing in world worse than being talked about, and that is not being talked about.” Years later, this excerpt would be embraced by...
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The Do’s and Don’ts of Facebook Marketing
At the moment, Facebook boasts an impressive 160 million users in the United States, or a little more than 50% of the market share. So chances are that at least half of your patients are already using...
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3 Keys to a Profitable Physician Email Campaign
By the time you’re done reading this article, more than 122 million emails will have been received worldwide — almost 23 times as many Google and Facebook searches combined. And because it takes...
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4 Ways to Shine on Physician Rating Websites
If you aren’t worried about your reputation on physician rating websites, you may be in for a surprise. A recent Vitals survey revealed 47% of people who looked up physicians online felt differently...
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Sidestepping 4 Common Practice Marketing Mistakes
At first, it may not seem like physicians have to market their practices. After all, almost everyone inevitability gets sick and seeks treatment, right? While there’s some truth to that logic, it...
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